Consumer car preferences and information search channels

Modeling Gender based Customer Preferences of Information Search Channels

The disparity in consumer and organization preferences of information channels is a major concern. Further, making decisions in the presence of a wide range of conflicting criteria through the use of a multiple criteria decision-making (MCDM) approach has gained increased prominence in recent years and research in this area has become an important consideration for business operations that invo...

Information Exchange and Consumer Search

Many benchmarks in over-the-counter markets, such as LIBOR, are formed based on the submission of banks’ interbank interest rates. Benchmarks are important, as they help consumers to search and provide firms with a basis for price setting. This paper explores firms’ incentives to contribute information about their costs for the purpose of benchmark formation. We show that benchmarks reduce pric...

An Optimization Model for Mapping Organization and Consumer Preferences for Internet Information Channels

The evolution of information technology has resulted in increasingly fragmented digital media and multiple information channels. Organizations can develop comprehensive insights into consumer behavior and preferences by evaluating customers’ perceptions of the various Internet channels that are available. Such insights can be used to identify which information channels can be employed to effect...

Testing CO 2 / Car labelling options and consumer information

Vehicle emissions and consumer information in car advertisements

BACKGROUND The advertising of vehicles has been studied from a safety perspective but not in terms of vehicle air pollutants. We aimed to examine the content and trends of greenhouse gas emissions and air pollution-related information, in light passenger vehicle advertisements. METHODS Content analysis of the two most popular current affairs magazines in New Zealand for the five year period 2...